Marketing and Sales Manager and Micropigmentation Center Color Specialist
Christa graduated from the University of Buffalo with a degree in communication and marketing in 2007.
She started her career in Par Med pharmaceuticals traveling across the U.S. selling pharmaceuticals -- which began her love and passion for sales and helping people. She additionally worked for the government, specializing in FFA to expand her knowledge and experience.
After years of traveling, she decided to resettle in Western new York, where she spent a number of years working in outside sales for WGRZ -- Channel 2 News -- in digital and television advertising.
Her next role was a crossover into the esthetics industry: a role in sales and marketing for Paramount Beauty. She cross-promoted and sold for some of the biggest names in beauty: Moroccan Oil, Schwarzkopf, Deva Curl and Brazilian blowout. This built her current portfolio of 30+ WNY business clients.
In 2014, she moved into management marketing -- with specialized sales of pharmaceuticals and toxicology to medical offices -- which led her to advancements in aesthetic sales in microneedling, PRP, PDO threads, Priyana MD, Cryo therapy, Coolift and Cry Clear.
With all this experience, she set her sights on Custom Beaute. She persistently tried to get an appointment with Sherry Hale for almost two years. When she met Sherry, she presented various products and found that this one business and its future growth potential combined all of her experiences and passions into one dream job.
Sherry that saw her ability, passion and experience made her a perfect match for a lead role with the launch of Custom Beautech. The role of Marketing and Sales Manager was created and Christa accepted with excitement.
Christa has completed her training in Micropigmentation Centers color theory and is now a call center specialist for product distribution in the US. She will be completing her training in permanent makeup with Sherry in the near future. She will also play a key role in engaging its permanent makeup industry technicians and providing them with resources for higher education, phone tech support and product distribution.