Permanent eyebrows - also known as eyebrow microblading, microstroking, 3D permanent brows and dermal cosmetics - are a form of cosmetic tattooing.  The permanent cosmetic application uses tiny needles and various techniques and tools that implant pigments into the skin for a more defined shape.  Since the pigment is being implanted into the skin it must be considered permanent, and yes, it is a tattoo regardless of what you may hear.  However, the pigments do fade over a time of 1-3 years depending on the skin health and lifestyle, at which time, will require a retouch of the treatment.

Permanent cosmetics in general, are not necessarily intended to replace makeup completely. When you are ready to kick up your heels and go out for a night on the town, or want a different look, you can apply as much additional makeup as you wish.  Permanent cosmetics are a great alternative to those that have suffered from hair loss, cancer, alopecia, over-tweezing, and thinning eyebrows.  It is also a great alternative to the busy professional, that needs to look her best all of the time, and also great for athletes.

We made a complete FAQ about permanent cosmetics, with everything you need to know about it. Click here and check it out.

Be a savvy consumer!  Proper training, skills, photographs of work and testimonials are a must!  For your safety, please do your research and make sure your artist has been trained by an SPCP Trainer Member for permanent makeup fundamentals as well as advanced training. Fundamentals training is a minimum of 100 hours from an SPCP Trainer. Advanced training can include courses such as: Microblading, Areola and Microneedling that take thousands of hours of practice.

Custom Beaute offers permanent eyebrows in Amherst, Buffalo, Tonawanda, Williamsville, Clarence, Grand Island, Niagara Falls and the surrounding western New York area.  Our staff is certified and trained by our trainer and master artist Sherry Hale.

Eyebrow Microblading

Microblading is a tool where a row of needles are used to place the pigment into the skin by creating tiny (paper cut like) hair stroke shapes that push the color into the skin.  This microblade tool is a manual tool that makes the procedure more affordable to the technician applying it and has become very popular due to this.  At Custom Beaute, we believe this method of microblading can leave adverse effects to the skin and also presents many challenges in having the color heal to the intended color. 

When seeking eyebrow microblading in Amherst, Buffalo, western New York or elsewhere, you must do your research.  It takes years of training to learn how to properly tattoo faces.  Custom Beaute has professionals with experience, licensing, certifications and the latest technology.  Instead of using microblading, that can create additional trauma to the skin, we use a bladeless technology, which allows precision, control and very little trauma. Click here if you want to know more.



Sherry Hale is the CEO, and founder of Custom Beaute, offering services in Amherst, Buffalo and western New York area.  She is licensed cosmetic tattoo artist, CPCP Certified, SPCP Trainer member and Licensed Cosmetologist specializing in permanent cosmetics, cosmetic laser skin treatments, makeup artistry, airbrush tanning, advanced color therapy, stretchniques and esthetic services.  Sherry received her Dermal Pigmentation training exclusively by Expert SPCP Certified Trainers and is doctor recommended. Click here to learn more about Sherry.

Sherry has over 25 combined years applying and educating in makeup and skin applications as well as the launching of Custom Beaute Restore Organic skin care.  Her specialty is custom permanent eyebrow applications, also known as microblading. Call to schedule your consultation today to find out what she recommends for you!

Clients must be 18 or older to have these procedures.

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I'm so profoundly excited with my results from Sherry!!! I've NEVER been stopped by people before and told that they love my eyebrows!!!. I confessed and said I had them tattooed!! People were stunned that I had them tattooed, such disbelief that I had them done professionally...they didn't know that this existed!! With excitement and confirmation that my brows were a hit, I was overwhelmed with my positive feedback and curiosity!! Sherry your work is amazing!! God bless you!! I sent a lot of people your way.